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Question 4: How critical are your SC errors?

 

Critical. Although we are selling a common product in the market, our brand and quality are very well-known in the market. And of course, our costumers value that (e.g. Carlsberg, Danone).

 

If that is your answer, your SC is critical for your business. You are differentiated from your competitors in a competitive market for your brand and performance, so you cannot deceive them. For this reason, it is important to pay attention to how a failure mode can occur and what is its failure cause. ‘4 in a row’ is definitely your tool. Your criticality is medium in ‘the secret revealing’ cube.

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 '4 in a row' Supply Chain Risk Management tool. Created with Wix.com

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